Redirectly

Introduction to Redirectly

Redirectly is a powerful solution for mobile app growth teams and marketers looking to enhance user acquisition, engagement, and conversion. It enables the creation of smart deferred deep links that preserve user intent throughout the app installation process. With its robust attribution tracking, campaign analytics, and seamless onboarding capabilities, Redirectly helps businesses optimize their marketing efforts and deliver personalized user experiences.

The platform supports popular frameworks like Flutter and React Native, making it easy for developers to integrate deep linking into their apps. Whether you're running email campaigns, paid ads, QR code promotions, or referral programs, Redirectly ensures that users land exactly where they intended after installing your app. This results in higher conversion rates, better campaign performance, and improved user retention.

Takeaways

Create deep links that survive app installation
Track install attribution across campaigns and channels
Route users to the right content after installation
Measure campaign performance with real-time analytics
Support for Flutter and React Native
Smart App Store redirect based on device
Custom landing pages for desktop users
Secure and encrypted link delivery
Comprehensive documentation and SDKs

How Redirectly Works

Redirectly works by preserving the context of a user's initial click through a deep link. When a user clicks a link but doesn't have the app installed, they are redirected to the appropriate app store with the original link data preserved. After the user installs and opens the app, Redirectly retrieves this data and routes them to the intended content. This ensures a seamless onboarding experience and accurate attribution of installs to specific campaigns.

Core Benefits and Applications

Benefit	Description
Higher Conversion Rates	Users who land on relevant content post-install are more likely to complete onboarding and become active users
Precise Attribution	Track which campaigns, channels, and creatives drive installs
Campaign Analytics	Monitor clicks, installs, UTM parameters, and geo data in a live dashboard
Seamless Onboarding	Deliver personalized first-run experiences based on deep link data
Developer-Friendly	Easy integration with Flutter and React Native SDKs
Scalable Pricing	Start free and scale as your business grows

Use Cases

Use Case	Description
Email Campaigns	Send verification emails, promotions, and newsletters that open directly in-app
Paid Ads	Track which ad creative drove each install and optimize ROAS
QR Codes	Bridge physical locations to your app with seamless installation
SMS & Social	Share referral links, influencer campaigns, and social shares with full attribution

Platform Features

Growth & Conversion

Deferred Deep Linking
Smart App Store Redirect
Custom Landing Pages

Attribution & Analytics

Install Attribution
Real-Time Analytics
UTM Parameter Tracking

Developer Experience

Flutter & React Native SDKs
Custom Subdomains
Secure by Design

Integrations

Integration Type	Examples
Analytics Platforms	Google Analytics, Mixpanel, Amplitude, Segment
Marketing Channels	Email (any ESP), Facebook Ads, Google Ads, TikTok Ads
Developer Tools	REST API, Flutter SDK, React Native SDK