Introduction to Redirectly
Redirectly is a powerful solution for mobile app growth teams and marketers looking to enhance user acquisition, engagement, and conversion. It enables the creation of smart deferred deep links that preserve user intent throughout the app installation process. With its robust attribution tracking, campaign analytics, and seamless onboarding capabilities, Redirectly helps businesses optimize their marketing efforts and deliver personalized user experiences.
The platform supports popular frameworks like Flutter and React Native, making it easy for developers to integrate deep linking into their apps. Whether you're running email campaigns, paid ads, QR code promotions, or referral programs, Redirectly ensures that users land exactly where they intended after installing your app. This results in higher conversion rates, better campaign performance, and improved user retention.
Takeaways
- Create deep links that survive app installation
- Track install attribution across campaigns and channels
- Route users to the right content after installation
- Measure campaign performance with real-time analytics
- Support for Flutter and React Native
- Smart App Store redirect based on device
- Custom landing pages for desktop users
- Secure and encrypted link delivery
- Comprehensive documentation and SDKs
How Redirectly Works
Redirectly works by preserving the context of a user's initial click through a deep link. When a user clicks a link but doesn't have the app installed, they are redirected to the appropriate app store with the original link data preserved. After the user installs and opens the app, Redirectly retrieves this data and routes them to the intended content. This ensures a seamless onboarding experience and accurate attribution of installs to specific campaigns.
Core Benefits and Applications
| Benefit | Description |
|---|---|
| Higher Conversion Rates | Users who land on relevant content post-install are more likely to complete onboarding and become active users |
| Precise Attribution | Track which campaigns, channels, and creatives drive installs |
| Campaign Analytics | Monitor clicks, installs, UTM parameters, and geo data in a live dashboard |
| Seamless Onboarding | Deliver personalized first-run experiences based on deep link data |
| Developer-Friendly | Easy integration with Flutter and React Native SDKs |
| Scalable Pricing | Start free and scale as your business grows |
Use Cases
| Use Case | Description |
|---|---|
| Email Campaigns | Send verification emails, promotions, and newsletters that open directly in-app |
| Paid Ads | Track which ad creative drove each install and optimize ROAS |
| QR Codes | Bridge physical locations to your app with seamless installation |
| SMS & Social | Share referral links, influencer campaigns, and social shares with full attribution |
Platform Features
Growth & Conversion
- Deferred Deep Linking
- Smart App Store Redirect
- Custom Landing Pages
Attribution & Analytics
- Install Attribution
- Real-Time Analytics
- UTM Parameter Tracking
Developer Experience
- Flutter & React Native SDKs
- Custom Subdomains
- Secure by Design
Integrations
| Integration Type | Examples |
|---|---|
| Analytics Platforms | Google Analytics, Mixpanel, Amplitude, Segment |
| Marketing Channels | Email (any ESP), Facebook Ads, Google Ads, TikTok Ads |
| Developer Tools | REST API, Flutter SDK, React Native SDK |
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