Introduction to Voroth Market Intelligence
Voroth Market Intelligence is a cutting-edge platform designed for CPG (Consumer Packaged Goods) teams to measure and simulate market decisions with precision. By leveraging GIS-based 400m hex mapping and audio-visual AI, the platform captures real-time data on retail shelf presence, assortment, and competition at a neighborhood level. This data is then unified into a single, comprehensive market view, allowing teams to test pricing, assortment, and geographic decisions before implementation. The system provides actionable insights that enable brands to make informed, data-driven choices in a rapidly evolving market environment.
The platform stands out by offering a proprietary intelligence layer that is continuously updated, fully owned, and not reliant on third-party agencies or surveys. It uses multimodal AI models to extract structured market facts from unstructured data, ensuring audit-grade consistency. This approach allows for high-resolution insights that are both real-time and scalable, making it an essential tool for modern marketing and sales strategies.
Takeaways
- Real-time, high-resolution market measurement using GIS and AI
- Unified market view for testing pricing, assortment, and geographic decisions
- Proprietary intelligence layer with daily updates and no reliance on third-party data
- Multimodal AI models for extracting structured data from unstructured inputs
- Integration with enterprise systems for seamless deployment
How Voroth Market Intelligence Works
Voroth Market Intelligence operates through four core layers:
| Layer | Description |
|---|---|
| Signal Capture | Collects frontline data from various sources including retail environments and conversations |
| Signal Extraction | Uses AI to transform raw data into structured market facts |
| Intelligence Formation | Reconciles and contextualizes signals to form a coherent market view |
| Contextual Intelligence | Delivers actionable insights tailored to specific business needs |
The platform employs computer vision to reconstruct shelf composition and pricing signals, while speech models extract product attributes and launch signals from natural conversations. All extracted data is standardized into a unified schema, ensuring consistency across geographies and categories. This enables brands to gain a deep understanding of local market dynamics and make confident, data-driven decisions.
Core Benefits and Applications
Voroth Market Intelligence offers significant value across multiple industries, particularly in CPG, beauty & personal care, and durable goods. In the CPG sector, it helps brands identify demand patterns, availability gaps, and growth opportunities. For beauty and personal care, it provides insights into consumer behavior and retail influence. In the durable goods and appliance industry, it supports dealers and brands in understanding market readiness and dealer intent before scaling distribution.
