Turf

Introduction to Turf

Turf is a business operating system specifically designed for lawn care operators. It addresses the unique needs of lawn care professionals by offering a centralized platform to manage clients, jobs, expenses, mileage, and taxes. Unlike generic software solutions, Turf was built from the ground up with the lawn care industry in mind, ensuring that every feature is tailored to the daily operations of a lawn care business.

With Turf, lawn care operators can streamline their workflow and gain valuable insights into their business performance. From managing client details to tracking job history, the platform offers tools that help improve efficiency, reduce administrative tasks, and increase profitability. Whether you're a solo operator or running a team, Turf provides scalable features to support your growth.

Takeaways

• Client & job management
• Daily route sheet with Google Maps links
• Mileage tracking at $0.67/mile IRS rate
• Estimates and one-click invoices
• Equipment and maintenance logs
• AI business advisor
• Business Health Score (0–100)
• Schedule C summary at tax time

How Turf Works

Turf operates as an all-in-one platform that simplifies the day-to-day tasks of lawn care businesses. Users can track client information, log job details, and monitor expenses in real time. The platform also includes a mileage tracker that automatically calculates IRS-compliant deductions, helping users save on taxes. With its AI-powered business advisor, Turf provides personalized insights to help users make informed decisions about pricing, expenses, and growth strategies.

The Business Health Score gives a quick overview of the financial state of the business, combining factors like cash flow, revenue growth, client retention, and profit margin into a single score. This helps users understand their business's health at a glance and take necessary actions for improvement.

Core Benefits and Applications

Turf is ideal for lawn care operators who want to run their business more efficiently, reduce administrative burdens, and focus more on delivering quality service.