Hatable

Introduction to Hatable

Hatable is an AI-powered tool designed to provide brutal, unfiltered feedback on websites. It was created in response to the common issue of users receiving overly polite or misleading feedback from friends and colleagues. Hatable's mission is to offer a reality check by analyzing a website's content, structure, and design, then generating a harsh, honest roast that highlights flaws and inefficiencies.

The product operates as an AI agent with a single directive: to deliver brutal critiques. It browses a user's site, parses the copy, and generates a roast so intense it may prompt users to reconsider their approach. Unlike traditional conversion rate optimization (CRO) audits, Hatable's goal is not to improve conversions but to expose weaknesses and push for meaningful changes.

Hatable is particularly useful for designers, developers, and marketers who want to test how their websites would be perceived by an unbiased, aggressive AI. It provides a unique perspective that can lead to significant improvements in user experience, clarity, and overall effectiveness.

Takeaways

• AI-driven roasting: Hatable uses AI to analyze and critique websites with no filter or politeness.
• No holds barred: The tool delivers brutally honest feedback, exposing weaknesses that might otherwise go unnoticed.
• Easy integration: Users can install a Chrome extension and input a URL to receive instant feedback.
• Useful for real-time feedback: Ideal for testing landing pages, marketing sites, and other web assets before launch.
• Promotes improvement: The harsh feedback encourages users to reevaluate and refine their designs and content.

How Hatable Works

Hatable functions by using a Chrome extension that allows users to input a website URL. Once the URL is entered, the AI agent processes the site's content, layout, and structure. It then generates a detailed, unfiltered roast that highlights issues such as poor design choices, unclear messaging, and suboptimal user experience.

The process involves:

• Browsing the website
• Parsing the text and visual elements
• Generating a critical analysis based on predefined criteria
• Delivering the final roast in a clear, concise format

This method ensures that users receive immediate and actionable feedback without any bias or sugarcoating.

Core Benefits and Applications